(April 7, 2008)
Dear Pro Audio Manufacturer:

Thank you for taking the time to meet with Mathias von Heydekampf and me at the Pro Light show and for your interest in becoming a PAMA member..It's been almost five years since many of the most innovative, leading companies in the professional audio industry decided it was time speak with one voice about the issues that define the industry.  That voice, the Professional Audio Manufacturers Alliance (PAMA), has played a vital role in promoting the growth and profitability of pro audio in the Staes and other major markets. We have served as the industry's spokesman and advocate and providing a forum for issues, trends and policy concerns.  Much has been accomplished to date but there is more that can be accomplished as we increase the worldwide base of our membership.

Our achievements are notable for their significance as we continue to make major presentations to and are now getting critical input into and feedback from every major industry association we interface with:  AES, NAMM, NAB, IBC, NSCA, InfoComm, ISE and the Messe (Pro Light) organization. We played a critical role in convincing the NSCA and InfoComm boards to combine their shows, giving the industry one strong event.  We have encouraged new initiatives like ISE while promoting to existing shows that the exhibitors are customers who require  cost effective events which attract new business.

We are currently operating the industry's first factory sales tracking market survey, servicing the microphone segment in eight distinct markets. Members have now authorized us to expand our research program to include all market segments. We look forward to moving ahead with research in the mixer, speaker and amps product segments later this year. We have annual full business-meeting retreats where we encourage networking between industry leaders bringing industry colleagues together to discuss the key strategic issues that shape the future profitability and growth of our industry.  We have an trade show guidelines paper and are now using that information to work with all major shows to be more effective for the exhibitor.

PAMA has formed committees that have written position papers and are active in lobbying on vital technical and business issues, i.e., the FCC/governmental decisions on spectrum allocation. We expect to expand these programs, useing our expanding leverage to encourage  the trade show organizations that have the income and staff to help maximize the effort.   We were also the only organization that supported important information to members on the WEEE and RoHC initiatives that have now been instituted.

The future promises to bring new challenges, more change, and new opportunities that will require our active monitoring.  PAMA is solely focused on elevating the professional audio industry. With PAMA's help, members can anticipate change and reach new levels of growth and profitability not possible in the past.  Companies large and small all win.

Enclosed here you will find a 2008 membership application form.  In order to again meet the alliance's goals and objectives, the Board of Directors of PAMA has voted to maintain the annual membership fee at $4,000.  Once your company applies for membership, your membership will run for one year from acceptance.I look forward to working with you and your company and serving the industry ever more effectively.  Together, we are making the professional audio industry a more informed and integrated community.

Sincerely,

Paul Gallo,
PAMA Executive Director
pgallo@pamalliance.org
212 696 1799

PAMA MEMBERS

Audio-Technica USA Inc.
Blue Microphones
Califone
Community Professional
DiGiCo (UK), Ltd
ETA Systems
Fairlight Audio
Genelec, OY
Harman Pro
Loud Technologies, Inc
Meyer Sound
Music & Sales Professional                Equipment GmbH
Neutrik USA Inc
North American Pro Audio
Powersoft
QSC Audio Products
Sennheiser
Shure Inc,
Sony Electronics Inc.
Tascam
Telex Communications
TransAmerica Audio Group, Inc.