The association, which already produces the only annually reviewed factory shipment sales research program for professional microphones, has expanded its research efforts as part of its ongoing development of membership benefit programs that support advocacy, awareness and networking for pro audio manufacturers.

Coinciding with this announcement, PAMA has released its research findings from its "2004 Microphone Sales Survey," a program that is now in its third year. According to the report:

• Unit sales of microphones from 2003 to 2004 increased 3.3% for the global markets, which includes the United States, Canada, Latin America, UK, France, Germany and Japan.

• Wired microphone shipments were up 1.7% while wireless systems sales where up nearly 7.8%.

Paul Gallo, Executive Director of PAMA reports, "The remarkable success we have had researching the microphone segment has given us the experience and the confidence to expand into covering loudspeakers, power amps and mixers. The strategic value of having actionable sales data allows participants to analyze trends and anticipate, on a timely basis, market changes and new opportunities."

The expanded PAMA research program will invite both member and non-members to participate, thereby allowing PAMA's survey staff to accurately calculate benchmark pro audio sales and market data for the very first time.
Pro audio manufacturers that are interested in more information on this industry initiative should contact Paul Gallo at pgallo@pamalliance or (212) 696-1799.