Welcome to PAMAlliance.Org

PAMA Meets The Challenge Of Change
By Paul Gallo, Executive Director, PAMA

Rapidly evolving economies, world politics, and the dawning of a new age in technology are among the many changes facing the pro audio community. I define that community as comprised of producers, engineers, musicians and manufacturers all striving together to meet the challenge and find their way through the changes.

Leadership, then, becomes a critical function in navigating our way through this uncertain course and that is where PAMA, the Professional Audio Manufacturer’s Alliance, steps forward. PAMA represents the leaders in innovative design, professional manufacturing and marketing of audio products today. Indeed, the membership is widely recognized as the premier collection of trusted audio brands.

No single entity can lay claim to knowing what will happen in the future, but this alliance of leading companies has helped to define the history of music and audio over the last half century, and will continue to map out the discernable waypoints in our industry’s journey through these amazing times. These landmarks include a commitment by PAMA members to innovative design, to clarity of vision in their engineering endeavors, reliable manufacturing and a strong commitment to client support and education.

PAMA's members feel a responsibility to the customers they serve to always provide the highest performance value so that customers can achieve their most ambitious creative goals. This is especially important today as professional customers are being flooded with product choices, and not all of them are good. In fact, many are not.

PAMA will seek to meet the challenge of change, providing assurances to product users that a PAMA member offers only best-in-class performance, and value that can be relied upon, without hesitation. As a practical matter, PAMA members are going to focus on an industry in transition, identifying new product, market, and distribution opportunities that can better serve a professional audio customer, especially one that is increasingly working in non-traditional environments.

PAMA’s members provide other members of the community with the trusted brands that have become essential as they produce their work. These brands speak volumes about the professional tools provided by our manufacturers to producers, engineers and musicians which allow them to do their jobs effectively. The underlying principle for all PAMA members has always been, and continues to be, satisfying the needs of their customers as those customers make their living in audio.

There is a history of established trust in these brand names, especially during a time of upheaval when the old signposts don’t seem to make sense anymore. This very trust brings value to the customer of these products. How? Would you trust your creativity, your livelihood, your future, to inferior product?

Of course not. That’s why, when PAMA works, you benefit, because the alliance will continue its legacy of feeding the aspirations of the creative community by defining the levels of the audio profession.

So how do we plan to make PAMA work? The alliance’s mission includes the sponsoring of executive level summits, as well as alliance business meetings tied to existing events; monitoring what’s going on internally in the industry and reporting on external developments via a Web-based executive-level digest of news/trends; building connections within the industry on common issues; lobbying to enhance relations with the financial and legal communities and the public sector, providing input and support on standards, education, market intelligence and other industry initiatives, as needed.

In short, this forward thinking group of manufacturers will bring to bear its investment in the quality brands that support the audio community so that we all, together, may face the challenge of change and navigate a true course to a successful future.